The "AI" Guide to Capturing Mindshare (for Projects)
Playbook to launch a successful "AI" project + What to look for as an investor to find that 1000x
Cost of attention is increasing
Millions of tokens exist in the market with thousands launched on a daily basis
# of AI agent tokens on @cookiedotfun has gone from 200 to 1,700
# of sentient agents on @virtuals_io increased from 100-200 to 700+ (with total # of agents exceeding 15,000)
With every new token launched, attention become more sparse, liquidity spread thinner and thinner especially when the net # of participants in the market remain the same (same number of degens trenching in a few trenches).
More dotfun casinos emerged, tapping into the same group of KOLs, investors, and builders. This leaves even lesser attention around for legit projects looking to launch a good product in Web3.
From project point-of-view, simply having a decent product is not enough to attract mindshare, bring in users, and find product market fit. One needs to implement the right growth strategies, utilize the best distribution channels, leverage the right communities, set proper narrative & story, and launch a good product that address large enough problem or offer enough value that can attract decent headline metrics (TVL, volume, DAU, MAU, revenue)
In this article, I aim to share quality growth playbooks for projects to increase their chance of success when launching a product & a token. For investors, keep your eyes out for projects implementing these playbook, because more often than not these projects will be experiencing positive price action just by implementing the strategies.